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Web Analytics Explained – Understanding Your Website’s Effectiveness

With each website that Element Engage provides hosting for, we provide an email report detailing your current website’s traffic statistics using the StatCounter service. This is generally sent each week, but can be sent daily or monthly as well. These reports are critical for website owners and managers to know what their websites traffic is, and the visitors it consists of. Although we cannot know who specifically is visiting our site from these stats, we can still learn a lot about them. Heres a breakdown of what everything means. The examples are from an older version of the Minnesota Fishing Hall of Fames website. Continue reading Web Analytics Explained – Understanding Your Website’s Effectiveness

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Royalty Free Promotional Video Music

This week I was working on a video project where I had to set two different promotional videos to three different sound tracks each, using a variety of genres. Six videos total, all to be burned onto a looping DVD for in-store play. The single goal of this project is to appease store sales people. They get tired of listening to the same promo jingle and one-liners over and over again. If they get sick of your video, they will stop playing it. I guess I would too. I can remember working trade shows where the TV with too much volume down the aisle played the same theme song all day long. I wanted to go push it off its rickety table by the end of each day. Music can be torture if overplayed, so these videos needed to have a wide enough appeal and just-catchy-enough melodies to keep them playing in the stores.

Because these are in-store point-of-purchase videos, the music had to be legally sound and professionally done. In these days of the RIAA and all of the music sharing issues you cant use just any music. Fortunately there are some great resources on the internet for us.

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Why Your Website Needs to Be Social Media Friendly

Facebook Like ButtonFacebook just introduced a new set of social plug-ins designed to increase the integration of your website with Facebook users and their friends. Is this a good thing? Some may argue that Facebook is getting a little too powerful and throwing their weight around a bit much by asking site owners to add FB connectivity to their websites, even if it is a little Like button. I can see the point in this, why would anyone want to add someone else’s branding to their site? The answer? Only if you have much to gain by doing so. And in this case you do.

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