Web Analytics Explained – Understanding Your Website’s Effectiveness

With each website that Element Engage provides hosting for, we provide an email report detailing your current website’s traffic statistics using the StatCounter service. This is generally sent each week, but can be sent daily or monthly as well. These reports are critical for website owners and managers to know what their websites traffic is, and the visitors it consists of. Although we cannot know who specifically is visiting our site from these stats, we can still learn a lot about them. Heres a breakdown of what everything means. The examples are from an older version of the Minnesota Fishing


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Royalty Free Promotional Video Music

This week I was working on a video project where I had to set two different promotional videos to three different sound tracks each, using a variety of genres. Six videos total, all to be burned onto a looping DVD for in-store play. The single goal of this project is to appease store sales people. They get tired of listening to the same promo jingle and one-liners over and over again. If they get sick of your video, they will stop playing it. I guess I would too. I can remember working trade shows where the TV with too much


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Why Your Website Needs to Be Social Media Friendly

Facebook just introduced a new set of social plug-ins designed to increase the integration of your website with Facebook users and their friends. Is this a good thing? Some may argue that Facebook is getting a little too powerful and throwing their weight around a bit much by asking site owners to add FB connectivity to their websites, even if it is a little Like button. I can see the point in this, why would anyone want to add someone else’s branding to their site? The answer? Only if you have much to gain by doing so. And in this


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