Although a few years old, I thought this was a great article on getting into the heads of our potential website visitors.
Sally was at work. The job was boring and the piles of boring work heaped upon her never seemed to end. She decided a little break was in order. She logged onto her Facebook account, even though that was not looked upon well with her employer. Among the usual status updates and friend activities she noticed a link to a website that looked like it might be interesting. She clicked on it and was immediately greeted with music. It was loud, for she had recently watched a training video related to her work. Panic overcame her as she scrambled to