This week I was working on a video project where I had to set two different promotional videos to three different sound tracks each, using a variety of genres. Six videos total, all to be burned onto a looping DVD for in-store play. The single goal of this project is to appease store sales people. They get tired of listening to the same promo jingle and one-liners over and over again. If they get sick of your video, they will stop playing it. I guess I would too. I can remember working trade shows where the TV with too much volume down the aisle played the same theme song all day long. I wanted to go push it off its rickety table by the end of each day. Music can be torture if overplayed, so these videos needed to have a wide enough appeal and just-catchy-enough melodies to keep them playing in the stores.
Because these are in-store point-of-purchase videos, the music had to be legally sound and professionally done. In these days of the RIAA and all of the music sharing issues you cant use just any music. Fortunately there are some great resources on the internet for us.
RoyaltyFreeMusic.com is the place I go for project music. There are a number of these royalty free music sites on the Net, but Ive been very happy with this one. They have a big selection, the site has a good search engine for finding the right sound you can filter the results in many ways to come up with just what youre looking for and the site also makes it easy to sample the music tracks quickly. They use a fast little pop-up window and a slim Flash player (with other playback options available too). You can go through twenty or thirty songs in just a few minutes.
The prices are pretty good if you buy by the album. Most cost around $100 for 15 to 20 songs. Individual tracks can cost you over $50 each, so its best to search by album and buy the one with the closest sound you are looking for. They also offer a monthly subscription for those who will be needing a lot of music. Once you buy the music it is yours to use, up to a certain point. Be sure to read the license info before you go too crazy.
For this project we easily found a nice variety for good sounding music. Songs from three albums, from three different genres, were used to create a great mix. Im thinking the sales staff will be quite pleased, at least for the first thousand times they hear it or so.