All About Web Sites, Hosting and Domain Names

If you’re new to the world of websites, here’s the basics of what you need to know about the various pieces that make up the ownership of a website. Domain Names The first, and most important part of the whole web site system is the domain name, such as google.com or cnn.com. This domain name is your on-line identity. It is obtained from an official internet domain name registering company, such as Network Solutions, Register.com, or GoDaddy. You can change your web site, move to different web servers all you want and people can still get to you the same


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Web Analytics Explained – Understanding Your Website’s Effectiveness

With each website that Element Engage provides hosting for, we provide an email report detailing your current website’s traffic statistics using the StatCounter service. This is generally sent each week, but can be sent daily or monthly as well. These reports are critical for website owners and managers to know what their websites traffic is, and the visitors it consists of. Although we cannot know who specifically is visiting our site from these stats, we can still learn a lot about them. Heres a breakdown of what everything means. The examples are from an older version of the Minnesota Fishing


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If You Build It, Will They Come?

Your snazzy new website is all done and now you’re ready for that inevitable flood of traffic to come knock down your door. It’s an awesome website, sporting a modern look, fancy features and lots of great information. People are sure to be impressed. After all, for what you paid to have it built, it better, right? Right! But nobody will be impressed until they see it. And that’s the real hard part when it comes to a new online presence.

From Point A to Point B

Don’t you hate when the map is wrong? You’re already running behind and now the building that the map says is there is nowhere to be found. How can that be? The Internet never lies! Well people on the Internet do, but not the maps. They are not people. Ah, but they are. And people are prone to mistakes.

Royalty Free Promotional Video Music

This week I was working on a video project where I had to set two different promotional videos to three different sound tracks each, using a variety of genres. Six videos total, all to be burned onto a looping DVD for in-store play. The single goal of this project is to appease store sales people. They get tired of listening to the same promo jingle and one-liners over and over again. If they get sick of your video, they will stop playing it. I guess I would too. I can remember working trade shows where the TV with too much


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Why Your Website Needs to Be Social Media Friendly

Facebook just introduced a new set of social plug-ins designed to increase the integration of your website with Facebook users and their friends. Is this a good thing? Some may argue that Facebook is getting a little too powerful and throwing their weight around a bit much by asking site owners to add FB connectivity to their websites, even if it is a little Like button. I can see the point in this, why would anyone want to add someone else’s branding to their site? The answer? Only if you have much to gain by doing so. And in this


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