Facebook just introduced a new set of social plug-ins designed to increase the integration of your website with Facebook users and their friends. Is this a good thing? Some may argue that Facebook is getting a little too powerful and throwing their weight around a bit much by asking site owners to add FB connectivity to their websites, even if it is a little Like button. I can see the point in this, why would anyone want to add someone else’s branding to their site? The answer? Only if you have much to gain by doing so. And in this case you do.