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Email Marketing in the Social Media Age

With all the attention on social media marketing for your business these days, I started wondering if email marketing is becoming a thing of the past. Web users have evolved to accept that much of the email that comes through is spam or a waste of their time. But if done well, email marketing is still easily one of the most effective ways to communicate with your existing and prospective customers. To email market effectively in these times of social media explosion, increasing privacy issues and customer trust hurdles, one needs to be very careful about how they go about it. Here are some essential tips for effective email marketing today. Continue reading Email Marketing in the Social Media Age