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Email Marketing in the Social Media Age

With all the attention on social media marketing for your business these days, I started wondering if email marketing is becoming a thing of the past. Web users have evolved to accept that much of the email that comes through is spam or a waste of their time. But if done well, email marketing is still easily one of the most effective ways to communicate with your existing and prospective customers. To email market effectively in these times of social media explosion, increasing privacy issues and customer trust hurdles, one needs to be very careful about how they go about it. Here are some essential tips for effective email marketing today. Continue reading Email Marketing in the Social Media Age

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How to Make Your Website Social Media Friendly

In my last post I talked about the importance of making your website social media friendly. Now it’s time to tell you exactly how to do it. In essence, what we are trying to do is make it easy for site visitors to be able to share your pages into the social media realm, for when your enthusiastic friend adds your site to their social stream, their friends will surely take notice.

Fortunately, it’s very easy to add this functionality to almost any website. There are two great and free services that make this a snap: AddThis and Add To Any. I personally like to use the AddThis button. You’ll see one to the left of this post in the blog. Hover over the button and a menu will pop up with a plethora of sharing options, plus many more with an extra click. All the visitor has to do to share your web page is to click on the social media venue of their choice. Go ahead and give it a try. It even has email to a friend and page print capability. Continue reading How to Make Your Website Social Media Friendly

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Why Your Website Needs to Be Social Media Friendly

Facebook Like ButtonFacebook just introduced a new set of social plug-ins designed to increase the integration of your website with Facebook users and their friends. Is this a good thing? Some may argue that Facebook is getting a little too powerful and throwing their weight around a bit much by asking site owners to add FB connectivity to their websites, even if it is a little Like button. I can see the point in this, why would anyone want to add someone else’s branding to their site? The answer? Only if you have much to gain by doing so. And in this case you do.

Continue reading Why Your Website Needs to Be Social Media Friendly